Want SaaS Seed Investors?

Get Roasted đź”Ą (Not Ghosted đź‘»)

I’ve converted pitch decks into $31 million in capital raised
with my 9 Slide Framework for SaaS founders.

Get roasted, fill your calendar with investor meetings.

get roasted

30-day 100% money back guarantee

(if you’re not satisfied, I’ll refund ya)

Great business + great deck = money raised

$2 MILLION RAISED

I helped Tom Bispham and Virtual Control raise $2M, and it all started with an honest roast.

Virtual Control was acquired by Agilent Technologies (NYSE: A).

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Tom Bispham

Founder, Virtual Control

The speed at which Ed generated interest in our raise and closed on funding was nothing short of amazing.

He was a critical part of our convertible note round from deck creation and granular modeling work through to investor pitching and closing tickets.

Easiest money I’ve ever raised. Ed was an investment well made.

     

$600K RAISED

David Proulx and the Runwayz team went on to raise over $600K after I ripped their deck to shreds.

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David Proulx

Founder, Runwayz

I can’t speak highly enough of Ed’s startup advisory services and the assistance he provided with our pitch deck.

His detailed feedback was incredibly insightful, transforming our deck into a polished and compelling presentation. His expertise and attention to detail made all the difference in helping us secure seed funding.

I highly recommend Ed to anyone looking to elevate their presentations and raise capital..

     

What is a “Roast”, anyway?

A 15-20 minute 100%
custom,
slide-by-slide
video review
of your
pitch deck including:

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Why investors are ghosting you

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Business challenges you will face from investors

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Actionable, slide-by-slide feedback on how to build a narrative and structure that instantly stands out from the mountain of decks you're competing with

Don’t take my word for it

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Vijay Ahilani

Founder, DealzDXB

Ed’s video review of my pitch deck was absolutely phenomenal! I was completely blown away by how precise, insightful, and to the point it was.

Every single sentence in his feedback was like gold—clear, actionable, and exactly what I needed to hear. His review gave me a fresh perspective on how investors think, helping me refine my pitch in ways I hadn’t considered before.

For first-time founders like me, this kind of feedback is invaluable. We often struggle with what to include in a pitch deck, even when we have a great business and idea. But if we can’t communicate it effectively, it’s a missed opportunity. Ed’s insights bridge that gap perfectly.

     

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Shaden Abboushi

Co-Founder, Find Labs

I was introduced to Edward through a mutual friend who spoke very highly of him, and I can honestly say that even with the high bar set, Edward blew me away with the amount of insightful information he provided.

He has years of experience pitching investors, and it comes through in his knowledge of what they’re looking for, what to highlight and eliminate, and fundraising strategy.

His feedback was invaluable, and we rearranged our deck with almost every one of his suggestions. The flow was so much more fluid, and investors noticed.

He really is an expert in this field and brings immense value! Highly recommend.

     

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Frank Tumminello

Co-Founder, FileForms

Working with Ed has been an absolute game-changer for our B2B compliance software business.

Ed quickly demonstrated a deep understanding of our industry and tailored his feedback to meet our specific needs, ensuring that every piece of advice was actionable and relevant.

He exhibited a high degree of professionalism, and I highly recommend Ed to any business seeking fundraising and deck advice.

     

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Kenneth Dettman

Founder, TaxNow

We fumbled around with our pitch deck for months. Ed’s guidance was instrumental in getting us meetings with quality investors. Can’t recommend enough!

     

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David Baker

Founder, VideoXRM

Ed’s feedback was on point. He quickly understood my business. The video delivery format was concise and digestible.

     

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Will Schweitzer

Co-Founder, Varsity House

Ed did a great job with our deck. He took an unbiased view and was very straight forward with his feedback. His suggestions were simple to implement yet very effective to the overall improvement of the deck. Whether you are a first-time founder or a serial entrepreneur… having Ed’s opinion is a great tool!

     

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Richie Sater

Co-Founder, 4Thought Technologie

Ed’s video review exceeded my expectations. One insight in particular was huge for our cap raise.

His experience as a founder and raising capital clearly shows.

I would recommend Ed in particular if your start up is in FinTech or SaaS.

     

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Weston Brzostovski

Co-Founder, Marble

Ed’s video review of my pitch deck was very insightful, and I think it will go a long way as I start pitching more potential investors.

He changed up the order of the presentation in order to tell a more cohesive, convincing story. He removed slides that weren’t adding enough value to the presentation and provided detailed suggestions for different slides I should create in their place.

I agree with almost everything he said, but I needed a trained second set of eyes as I wouldn’t have come to these conclusions myself. I’m much more confident in my deck and I’m excited to start pitching.

     

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Andrew Howell

Co-Founder, DeepClear AI

Sometimes I get so in the weeds and just need an outside set of eyes to react to my deck to call out some huge areas for improvement.

Ed’s video was an incredibly useful reaction. No BS, straight to the point, with a high value-per-word. I easily made some high impact changes after watching.

     

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Joseph Kalish

Founder, Anachart

Ed’s review gave me a complete overhaul of my deck in 11 minutes.

I was amazed by how much no-nonsense feedback he was able to give me so quickly. I just rewatched the video a few times and had a MUCH better deck instantly. Great service.

     

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Georgina Bowman

Founder, MyShoots

Over 200 people have given me feedback on my deck.

Ed’s video review was by far the best.

It was packed full of insightful and easy-to-implement changes.

     

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Jared Ginsberg

Founder, Gone Streakin'

I’m constantly bombarded with “consultants”, but Ed immediately stood out with his Loom video

Everything he said was spot on and really helped me think through how investors will perceive my business. Valuable.

     

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Tanvir Alam

Founder, Doorap

Ed’s video review was incredibly helpful. I watched it 3 times, in detail, and completely reworked my deck using his feedback. The positive investor response was immediate. Recommend!

     

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Josh Wall

Founder, AMTIL

Super high signal feedback from Ed. The video review format was easy to digest and packed with a ton of targeted suggestions around the most critical parts of our story.

He definitely implemented the 80/20 rule. Our deck immediately starting resonating more with investors.

     

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Dorian Pieracci

Founder, MOVRS

As a founder, I’m bombarded with opinions on pitch decks. Ed’s is one of the few that I listen to.

He always brings actionable, concise feedback grounded in his own real world experience, not just the list of critiques I see so often.

     

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Jackson Strong

Founder, AUREA

Edward’s experience and knowledge of pitch structure and design is world class, and his decade of experience in high finance clearly shows. He’s also a great human being who was a blast to create with and brought really solid creative thoughts to the conversation about how to design our deck. Five stars. Hire him!

     

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Adam Toland

Co-Founder, DoorBlockade

We wanted our deck to be investor-ready, and Ed’s expertise made all the difference!

His brutally honest feedback was a game-changer. With a rare ability to see around corners, he challenged our assumptions, identified blind spots, and pushed us to address key risk factors we hadn’t fully considered.

Ed doesn’t just critique; he provides clear, actionable insights from an investor’s perspective. Thanks to his guidance, our deck is sharper, more compelling, and far better positioned to capture investor attention!

Getting Ed to review your deck is 100% a no-brainer!

     

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Mike Scicluna

Co-Founder, Stakt

Ed quickly identified some of the pitfalls of sending our deck to investors in its current state and let us know how we could improve our messaging.

I could tell that he took the time to understand what we were doing and how we could make our business more appealing to investors, and he made sure that investors could get an understanding of our business at a quick glance.

would definitely recommend him, he knows what he’s doing, and if you’re thinking about having someone help you put together a good pitch deck, I think Ed’s the guy.

     

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Dean Palmiter

Founder, Asseta AI

Ed is incredibly efficient in providing valuable advice for investor materials. He quickly grasped our business model, our target market, and strategy. He was able to give pointed feedback on our investor deck which I was able to implement right away and notice an instant uptick in investor engagement and conversion to next steps.

Ed knows exactly how pitch decks should be structured, the questions they should answer, and how to boil down complex concepts into concise messages that the reader can absorb at a quick glance. One impression and often less than 30 seconds is all you have.

I would definitely hire Ed again.

     

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Frances Nevarez

Co-Founder, FutbolConnect

Ed’s video review of my deck was incredibly valuable. He was direct, thoughtful, and provided immediately actionable feedback on how to improve the deck.

He also asked the tough questions I needed to hear, and hearing them from Ed before pitching investors is a huge value prop for me.

     

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Olivier Cohen

Chief Business Officer, Ragmetrics

The video review was straight to the point, no BS, only valuable feedback. I suggest getting one from Ed if you need guidance on how to improve your investor deck with limited time. High energy guy. Recommend.

     

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CEO, Eyeball

This came in so handy, everyone loves our pitch deck but what we really wanted is an outsider to tell us their honest opinion. Edward nailed it so honestly.

I thought he would come back with a bunch of negative comments to make me redo my deck, but in fact he gave it an 8 out of 10 rating, but with solid to-the-point adjustments, that made it PERFECT!

I really appreciated the honesty, expertise, and to-the-point comments.

     

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Doug Nguyen

Co-Founder, Gigmarket

Ed’s video review was awesome. It quickly gave me several ideas that I could implement to improve the messaging in my deck.

Super valuable, no fluff at all really. Will have him review future decks.

     

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Tim Kenney

CEO, Global Emissionary

Ed's video feedback was candid and direct, with clear guidance on how to fix weak points in our pitch.

It was such a helpful video, we even signed up for 2!

Edward is really good at his job and I highly recommend anyone developing a pitch deck consult with him for feedback.

     

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Felicite Moorman

Co-Founder & CEO, BOSS.Tech

Ed's video review was insightful, and not just a deck critique.

It was a thoughtful conversation about how investors will think through my business based on what I've presented, which uncovered some gaps in my messaging.

The video format was a great way to deliver a lot of value in 15 minutes.

     

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Sarah Mack

Co-Founder, OFFLINE Wine

Ed provided direct, clear, and actionable feedback. I loved that I had the recording to go back to as I was making deck changes.

One thing I liked is that he explained the why behind the opinions he had on our deck and how investors may perceive it.

It's easy to get so focused on the little details of running your business every day and miss oversized picture items to call out in a deck.

Thank you, Ed - we really appreciate your time and outside perspective. It's helped us tell a clearer more compelling story about what we're building.

     

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David Shoshan

Founder, Scruffy

I spent six months building a local online marketplace, much like Fresha, but aimed at a different industry. Then I met Eddy, and he video-roasted my deck.

He was the first to spot that Fresha connection. Since then, at least two people a week make the same connection!! Kinda funny how I never saw it myself until Eddy lit the bulb in my head.

He even pointed out that my startup avoids the usual route where private equity gobbles up local services in bulk— something I hadn’t known. I didn’t agree with all his critiques, but most of them definitely rang true and helped me sharpen the concept before launching my MVP. His insight mattered.

Recommend a video roast!

     

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Mike Haarlander

Founder, Haarlander Consulting

In the startup world, particularly during fundraising, feedback and guidance are critical. Edward’s insight and interactions have been invaluable to my clients. He quickly distills challenges within pitch decks and offers recommendations to bring clarity to founders.

His ideas not only improved pitches, but they were also productive for the business models themselves.

Along this hectic founder journey, a partner like Edward is a must.

     

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Max Rybinski

Founder, Nine Lives Whiskey

Ed provided a huge amount of value in such a short period of time. My deck resonated with investors so much more after I incorporated his feedback.

Working with him was an absolute no brainer.

     

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Joe Fleming

Founder, NoLemon

Ed’s experience as a SaaS founder was directly relevant to my business.

I was impressed by how much actionable feedback he was able to give so quickly.

     

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Vlad Mishin

Product Owner, Visual Sectors

Edward is an amazing professional. The amount of value I received during a short interaction was unbelievable. If you are looking for a fundraising expert, look no more, Edward will make things happen.

     

Joshua Priore

Founder, Tik-Joy

Ed’s video feedback was thoughtful and to-the-point. He gave me actionable changes that I could make immediately to improve the quality of my deck. Great delivery format.

     

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Alex Wolf

Founder, ScratchOdds

Ed’s video review was very helpful. He identified important things I needed to improve in my deck which many others didn’t see. His recommendations were clear, and he gave tons of feedback I could implement right away/mark.

Also challenged some of my thinking. Highly recommend.

     

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Cherechi Osisioma

Founder, HiveGenius

Ed’s video feedback was incredibly useful. His insights were spot on, and he saved me from facing some unnecessary challenges from investors. Great value

     

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Alex Jeremijenko

Co-Founder, KOVE Wellness

Ed gave super specific and actionable feedback. After making the changes we immediately started getting more positive feedback from the investors we are talking to

It’s great getting an external opinion because it can be hard to figure out how a first time viewer is reacting to the info in your deck & what messaging is not landing.

     

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Kendal Thompson

Co-Founder, Coinesis

Ed presented some hard questions we needed to hear in his video review. A lot of value, and will have a pretty big impact on our deck. Highly recommend getting an outside perspective.

     

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Keith Jia

Co-Founder, Aude.ai

I particularly liked Ed broke down and attacked our “Problem” slide, we were making statements, and a problem was not clearly defined. Without that problem definition, everything is our of order and does not flow. We mixed up value propositions, etc.

I still say and present this critique in everything we do, even in product development – “what is the actual problem we are solving for our ICP here?”

     

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Chris Dougherty

CFO, Synergist Technology

Ed’s video review was super valuable. Agreed with pretty much everything he said, but needed to hear it from him instead of from an investor. Our deck was immediately better off, especially for cold audiences.

     

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Ben Sheppard

Co-Founder, Silta Finance

Ed's pitch deck advice was extremely valuable. Particularly, how to sharpen the market size slide. If the message doesn't resonate immediately with investors, they will move on, and this is why Ed's feedback is so valuable. Most of the time, investors say nothing and leave you wondering what went wrong!

Ed will give you the feedback investors are thinking (but you don't get from them) so you can correct course before sending out your deck.

     

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Paul Stratta

Founder, iPlayMe2

Ed totally picked apart my deck.He lasered in on a few critical pieces of my business and how they will be perceived by investors.

He didn't just call things out, but also gave suggestions that were easy to implement. Recommend!

     

how it works

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Click the "Get Roasted" button

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Enter your name and email

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Complete your payment with Stripe

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Upload your deck (PDF or link)

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Give me 2-3 days

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I’ll email you a 15-20 minute custom video review with the feedback your friends are afraid to give you

Praise from Tier 1 SaaS Investors

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Jonathan Beda

Managing Partner @ Connexa Capital

Ed’s genuine understanding of how venture investors think and prioritize inbound opportunities is apparent in his advice to early-stage. He’s actually lived it as a SaaS founder, and it shows.

I’m not surprised that his clients see an increase in meetings booked. I highly recommend connecting with Ed if you’re an early-stage founder raising capital for the first time or hitting a wall in your pre-seed or seed fundraise.

     

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Blaine Davis

Former Partner @ Outlander VC

Ed is a must-use resource for pre-seed and seed SaaS founders.

I can personally attest that if you listen to his feedback, your chances of getting an investor meeting will go up.

     

TRY IT BEFORE YOU BUY IT

My little version of Costco’s free samples
(I’ll never share yours without your consent)

Here’s me, roasting my own deck

You are a good fit for a roast if:

You’re building a SaaS business (B2B, B2C, AI tools, mobile apps, data platforms, FinTech, payments, marketplaces, and tech-enabled services are all right in my strike zone)

You're raising a pre-seed or seed round

You know the value of tough, but constructive feedback before you approach investors

You're struggling to craft a compelling narrative for investors

You're sick of getting ghosted by investors

You don’t know what investors want to see in your business

You're willing to reassess or even re-write your existing materials

You are not a good fit for a roast if:

You’re in crypto / web3 / blockchain

You’re building a hyper-specialized, deep tech business (highly engineered products/tools)

You’re not prepared to hear uncomfortable challenges about your business

You haven’t tried to validate your business. Doesn’t have to be revenue, but you need to have some indication of demand from your market. Don't bother approaching investors without any validation.

You only want to be told what you want to hear

You don’t believe in paying for advice

Now, You Have a choice:

Or keep scrolling…


Haven’t made up your mind?

Consider this:


Your pitch deck is NOT designed to raise money🫨…

…it’s designed to GET A FOLLOW UP MEETING with investors.

That’s it.

The moment you book an investor call, your deck becomes meaningless.

EVERYTHING about your deck should be built with that goal in mind:

GETTING 👏 A 👏 MEETING 👏

If you put your deck through my video roast gauntlet…

Your INVESTOR MEETING RATE WILL INCREASE

However…

If you’re not ready to face honest challenges about your business,

❌ DO NOT BUY A ROAST ❌

But if you’ve ever been stopped in your tracks by a tough investor question, and you’re sick of that horrible feeling…

or you’re getting ghosted by investors and have no idea why…

An honest roast is exactly what you need.

Discomfort = growth, and I WILL be hard on you…

But ask yourself this:

Who would you rather rip your business apart?

Me… or the guy who would’ve written you the check?

Roast me already

30-day 100% money back guarantee

(if you’re not satisfied, I’ll refund ya)